Transportation Alternatives created the concepts for, designed, and coordinated the editing, proofing and production of, the unique color-coded, nonlingual, user-centric map and schedule for the Carson Circuit Transit System (which TA also designed). (See Carson Circuit Map and Carson Circuit Schedule.) Reflecting the system for which these materials were designed--a transit system used primarily by high school and junior high school students and occasional elementary school students--the map and schedule were oriented to the user's rather than the system's perspective (see Route D Map/Schedule). And the color-coding throughout it enable someone unable to read, much less English, to follow routes and identify stops, as well as transfer points between other regional bus and rail services (see Transfer Points). Also unique to this map's design concept, a small insert of the City depicts the system along with the full length of every regional transit line interfacing with it, so that system users can identify the endpoints and areas served by all connecting services. (See Insert.)
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